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Geplaatst: 23-05-2019 06:47:19 Onderwerp: Taxis are parked outside a department |
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Taxis are parked outside a department store in central Pyongyang Cheap Nick Martin Jersey , North Korea May 4, 2016. REUTERSDamir SagoljFile photo
PYONGYANG - "Pyongyang Spirit: A drink you won't forget after drinking once", reads the text of an ad for a clear Cheap Julien Davenport Jersey , vodka-like North Korean alcohol.
No country is further from Madison Ave than Soviet-style North Korea, but advertising is beginning to emerge as makers of goods try to pitch products to a rising group of consumers and a wealthy class of citizens.
From whitening toothpaste made from natural ingredients to sea-cucumber snacks that claim to fight cancer and tuberculosis, more goods are being sold in colorful ways to the growing class of "donju" Cheap Zach Cunningham Jersey , or "masters of money," who generate wealth in a gray market economy that is allowed to operate but is not formally recognized.
North Korean ads are small and subtly placed, and do not yet compete with the colorful socialist realist-style propaganda posters that line the streets of the capital and praise the ruling Workers' Party or leader Kim Jong Un.
Still Cheap Deshaun Watson Jersey , they are a significant departure in a country where state propaganda is supposed to have a monopoly on what ideas are sold to the public.
As with commercials elsewhere, North Korean adverts also prey on the insecurities and aspirations of would-be customers. The advertised properties of health goods, for example Cheap Whitney Mercilus Jersey , would not be out of place in other Asian countries with a history of traditional herbal medicine.
"The main thing North Korean businesses compete on is quality, but now they're starting to compete in terms of how their products make people feel," said Andray Abrahamian of Choson Exchange Cheap Johnathan Joseph Jersey , a Singapore-based NGO that trains North Koreans in business skills.
Pills to make children grow taller are presented with a bottle alongside a cartoon giraffe. A purple gem inside a steel ring promises to cleanse the wearer's blood of all impurities. Other ads offer services such as car repair, and Android games and programs to install on North Korean mobile phones.
The rudimentary advertisements are usually printed in color on A4 or A3-sized laminated paper, placed loosely on shop countertops or enlarged and stuck on shop interior walls. A separate laminated sheet explaining the history of the product sometimes accompanies the ad.
It's a far cry from anything resembling the kind of advertising industry depicted on the hit TV show Cheap Jadeveon Clowney Jersey , 'Mad Men'.
This uniquely North Korean style of advertising may have developed out of trade fairs, Abrahamian said.
As the "donju" have earned money in the unofficial economy, the flaunting of wealth has become more commonplace Cheap Lamar Miller Jersey , especially in Pyongyang where those with access to political capital are often the wealthiest traders.
The advertisements seem acceptable inside shops, but not outdoors, Abrahamian said. During North Korea's recent Workers' Party congress Cheap DeAndre Hopkins Jersey , ads could be seen in several Pyongyang shops.
BILLBOARDS
For many years, the only notable ads in North Korea were related to inter-Korean projects from rich, capitalist rival South Korea Cheap J.J. Watt Jersey , during a time of better relations.
Large billboards for Pyongh
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